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Although data is at the heart of your presentation, visualizations are what make that data digestible for your target audience. Instead of presenting a spreadsheet of numbers to your client or boss, present a beautifully colored heat map or column chart.

Each presentation can contain one or more of the following visualization types.


The table visualization gives you a straightforward way to show and analyze your data results. The table has options for sorting and exporting data, and also includes some calculated values to help you understand the information. This visualization is available in all report types.


The map visualization displays geographic data to help the you understand complex information and relationships. It's often used in tandem with a table visualization to help fully explain the data insights. This visualization is available in all report types, though functionality can vary between Geographic report maps and Research report maps.

Column and bar charts

Bar chart and column chart visualizations let you compare data values in your report with a colorful and easy to understand graphic visualization. These visualizations are available only in the Research report.

Line chart

The line chart visualization records individual data values on a graph and uses a line to connect the data points to visually illustrate changes between each point.

Scatter plot

The scatter plot visualization plots data points on a horizontal and a vertical axis to show the relationship between attribute variables. This visualization is available only in the Research report.

Freestyle column chart (Geographic report only)

The Freestyle Column Chart is a powerful visualization that lets you show and compare quantities or frequency data. This visualization is available only in the Geographic Report.

Visualizations can be exported so that you can work with the graphics or data in other tools (for example, Adobe Illustrator or Microsoft Excel).

Related information

Adding and configuring visualizations

Bar and Column Chart visualizations

Map visualization

Table visualization

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