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Local Political for Broadcast

The Rhiza for Ad Sales Local Political for Broadcast application reveals insights about a particular set of voters in a specific market, including:

  • Demographics such as age, ethnicity, income, gender, level of education, party affiliation, and religious affiliation
  • Previous voting behavior
  • Attitudes toward politically important issues
  • Media usage
  • Where target voters are located within the specified market
  • Recommended programs and dayparts for ad sales that will reach the target voters

Before you use the application, spend a minute or two to check out the information in this topic so you can really understand the application and its insights; this will help you share the most powerful (yet simple and direct) story with your customers.

 

It all starts with a market and a political party

 

The first page of the Local Automotive for Broadcast application (click to enlarge)

 

 

Get a feel for your Target Voter's Demographic, behavior and attitudes

 

The Voting Behavior & Attitudes tab of the Local Political for Broadcast application

 

 

Know who's watching and Reading what

 

The General Media Usage tab of the Local Political for Broadcast application (click to enlarge)

 

 

See where your Voters live

 

The Geographic Distribution tab of the Local Political for Broadcast application (click to enlarge)

 

 

Learn where to sell your ads to reach your target voters

 

The Media Targeting tab of the Local Political for Broadcast application (click to enlarge)

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