Local Political for Broadcast
The Rhiza for Ad Sales Local Political for Broadcast application reveals insights about a particular set of voters in a specific market, including:
- Demographics such as age, ethnicity, income, gender, level of education, party affiliation, and religious affiliation
- Previous voting behavior
- Attitudes toward politically important issues
- Media usage
- Where target voters are located within the specified market
- Recommended programs and dayparts for ad sales that will reach the target voters
Before you use the application, spend a minute or two to check out the information in this topic so you can really understand the application and its insights; this will help you share the most powerful (yet simple and direct) story with your customers.
It all starts with a market and a political party
Get a feel for your Target Voter's Demographic, behavior and attitudes
Know who's watching and Reading what
See where your Voters live
Learn where to sell your ads to reach your target voters
© 2016, Rhiza, Inc. All rights reserved. Last updated March 31, 2016 03:32:05 PM.